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Posts Tagged 'leads'

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Lead Qualification without Opportunity Creation

Do you ever need to qualify and convert a lead - but without creating an opportunity? You're in good company! 

Dynamics 365 for Sales and CRM Lead Conversion Solution

Marketing or Inside Sales departments are often tasked with qualifying leads, converting them into an account/contact, and handing them off to Field Sales who then determines if there is an opportunity. The default lead qualification process in Dynamics 365 for Sales doesn't work well with this typical business process.

Enter the C5 Insight Lead Conversion solution...

Dynamics 365 Lead Qualification and Conversion Fix

Who would have guessed the frustration that the tiny little QUALIFY button on the Lead form in Dynamics 365 could cause!  In this post, we take a look at a better solution for qualifying and converting leads in Dynamics 365 for Sales.

Lead qualify custom solution microsoft dynamics 365 crm for sales

Importing Business Cards as Dynamics CRM Leads

Cannot scan business cards into CRM as leads

Got a small stack of business cards that you'd really like to get into Microsoft Dynamics CRM so you can start scheduling follow-ups right away ... but dreading the task of getting them into CRM? You're in good company. Now the task can be made as simple as taking a picture of the card with your mobile phone. This article explains how.

Marketing in Dynamics CRM – What works out of the box?

So, you’ve invested in Microsoft Dynamics CRM and you’re itching to pull the trigger on a marketing add-in. Great! But that’s not what we're going to discuss in this blog. Rather, let's take things back to basics and talk about what your marketing team can do from day one, using CRM without any add-ins or even custom configurations.

 

Getting the Website URL When Importing Leads Into CRM

Extract Website URL from Email Address using Excel for Microsoft CRM Salesforce ImportEver received a trade show list after an event that has email address but doesn’t have website, with a request to import it into your CRM solution? You know those website URLs are locked up inside of the email addresses, but you need to get them imported in a hurry, so you just import it without concern for the website. The problem is that the website can contain critical information. This article explains how to use an Excel formula to quickly pull the website URL out of an email address before importing into your CRM solution.

Sales Rep CRM Quick Tip: Use CRM to Identify and Convert More Leads

Did you know it takes an average of 7 contacts to convert an unqualified prospect into a sales qualified lead?  And did you know that 60%-95% of sales leads are never worked at all?  That’s a huge amount of untapped potential!

In this article, we will look at the "3 C's" of lead management using customer relationship management.

From CRM 2011 to CRM 2015: Sales, Service and Marketing

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This is the fourth in a series of articles discussing the CRM upgrades available to organizations who are on CRM 2011, and are considering the leap to 2015.  This entry takes a look at the new functionality specific to the sales, service (aka customer care, inside sales, customer support) and marketing.  All three of these functional areas received upgrades in both CRM 2013 and again in CRM 2015.  That's a lot to cover - let's dive in!

Building Better Bridges Part 2: Five Best Practices to Align Sales and Marketing


10133444_sToday’s Marketing Executive should serve as a bridge builder, thriving in the intersection of technology and adoption. In this blog, we’ll look at five best practices to help Sales and Marketing close the interdepartmental divide.

Lead Scoring – Other Ways to Use Scoring – Part 4 of 4

Using predictive analytics and scoring for more than lead scoring. SharePoint. Dynamics CRM. Salesforce.

Used properly, scoring is a way not only to optimize your organization’s budget, but also to serve your customers, prospects and employees by trying to respond to them in the most relevant manner possible.  Think of scoring as a way to simulate an individual prioritization process across thousands – or even hundreds of millions – of people, all at once.

Lead Scoring – Collaborate with Sales for More Impact – Part 3 of 4

Lead Scoring for Salesforce, Dynamics CRM and Marketing Data Warehouse Scoring leads is a great way to make sure that your sales team is working the leads that show the highest propensity of becoming a customer.    This is an ideal area where your marketing, sales and analytical people can collaborate to create something that helps everyone to be more successful.

Lead Scoring – The Scoring Options – Part 2 of 4

Lead Scoring in Dynamics CRM and Salesforce.com

Marketing: Why won’t the salespeople work our leads?

Sales: Why won’t the marketing people give us good leads?

Sound familiar?  Part of the answer to this age-old dilemma is lead scoring.  In this post, let’s dive into the different options for lead scoring.

Lead Scoring – Convert Hot Leads to Customers – Part 1 of 4

CRM Lead Scoring, Dynamics, Salesforce You may already know that about 80% of the leads that your organization invests thousands of dollars to generate are never worked by your sales team.  But do you know why?  It’s because 98% of the leads you generate … stink.

And your sales team has no way of knowing which 2% of the leads are worth following up.  So it’s easier for them to work on the deals that are already in the pipeline and work with their networking contacts to generate referrals that are almost always more qualified than those danged marketing leads.

So how do you help your sales team find the gold nuggets buried in that mountain of leads?

Sales Intelligence Options for CRM Solutions

Sales Intelligence and Customer Relationship Management - Salesforce and Dynamics CRM

The Internet and tighter budgets have forever changed how prospects are making buying decisions.  Research in the book tells us that prospects are over 50% of the way through the buying process by the time they initiate contact with a vendor. 

Sales Intelligence solutions, integrated with CRM, are a part of the answer to this dilemma.  In this article, we will take a look at the top sales intelligence solutions on the market today.

Sales Intelligence Options for CRM Solutions

Sales Intelligence and Customer Relationship Management - Salesforce and Dynamics CRM

The Internet and tighter budgets have forever changed how prospects are making buying decisions.  Research in the book tells us that prospects are over 50% of the way through the buying process by the time they initiate contact with a vendor. 

Sales Intelligence solutions, integrated with CRM, are a part of the answer to this dilemma.  In this article, we will take a look at the top sales intelligence solutions on the market today.

CRM Adoption Tips: Keep Your Lists Short and Manageable

CRM is Too Complex “Paralysis by analysis” means having so much data that it becomes difficult to take any action. And it is an issue that organizations frequently run into with getting users to adopt a customer relationship management solution. Users see long lists of activities, leads, opportunities, cases and accounts - and they don’t know where to begin to manage their day in the CRM system. The results can be devastating to the bottom line and often include: failing to work the best leads, opportunities slipping through the cracks, key customers being ignored and follow-up commitments aren't met. Ultimately, it may lead your team to abandon CRM and go back to more familiar ways to manage relationships.

Dynamics CRM Rollup 12: Not as Forgiving About Currency Field

Microsoft’s Rollup 12 is not as forgiving as previous versions when it comes to the Currency field. After applying Rollup 12 to an on-premise instance of Dynamics CRM 2011 (this one happened to be running the Internet Facing Deployment deployment) but not enabling the Enhanced User Experience (aka Flow UI), we noticed that we could no longer qualify leads.

Adding a Twitter Feed to CRM Leads

Twitter Feed on CRM Form

When reviewing a lead, account or contact prior to a sales call, it is always helpful to have as much context about a company prior to making the call.  Putting a Twitter feed on the CRM record for a lead can put this information in a place where it is easy for a sales person to quickly see it.  By passing in the name of the company dynamically, the feed can show relevant information about the specific company.

Twitter makes it pretty easy to generate the “base” code for integrating with CRM (or any website) as a widget.  You can find their tools for generating widgets here.  Even if you use my code, below, as a starting point, you’ll likely find this link helpful as you start to fine-tune your code a bit.

Salesforce Tip: Map a Lead Field to Two Places

On a recent Salesforce implementation, we identified a need to map a single lead field to two different fields - one on the contact and one on the opportunity.

My initial thought was to create a trigger to fire on lead conversion that would populate the second field. However, I always try to look first for a non-coding solution. Which brought me to the fairly simple idea of creating a second field that would use a workflow field update to copy the value of the original field. The new field would be hidden from the users, but would be used for the sole purpose of mapping to the second destination field. I thought I'd found the perfect "clicks not code" solution ...

until I realized my field was a lookup field, a field type that can't be updated by workflow. Drat.

Web-to-Lead with Microsoft Dynamics CRM Online

CRM Online Web-to-leadLast week I setup web-to-lead for one of our clients using CRM Online for the first time.  Compared to working with CRM On Premise, I must say that it was a bit of rude awakening.

Review: AddressGrabber and Card Scan for Microsoft Dynamics CRM

Users of CRM tools are consistently asking for the same thing: “Make me more efficient in managing my sales, marketing or customer service responsibilities.” Tools like card scanners, than can quickly scan a business card into CRM, or “parsers” that can grab a name and address from an email or website and instantly transfer it into CRM are great examples of efficiency boosting applications.

But do they live up to their promise?

 

I recently purchased two tools to take care of these tasks. Let’s walk through each of them in turn.

Web to Lead with Microsoft CRM

Web to lead: Creating a new lead record based on a web form automatically in Microsoft Dynamics CRM On Premise.  Complete code for web2lead is included in this entry.

Blog Topics

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CPR for CRM Study

The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.

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SharePoint Readiness Assessment

This 60-second assessment is designed to evaluate your organization's collaboration readiness.

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CRM Self Assessment

Learn how you rank compared to organizations typically in years 1 to 5 of implementation - and which areas to focus on to improve.

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SharePoint Feedback Solution

This is a sandbox solution which can be activated per site collection to allow you to easily collect feedback from users into a custom Feedback list.

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SharePoint Upgrade Checklist

Whether you are upgrading to SharePoint Online, 2010, 2013 or the latest 2016, this checklist contains everything you need to know for a successful transition.