Characteristics of a Failing CRM Project

According to our CPR for CRM study, which is also confirmed by Merkle Group Inc.’s 2013 study, CRM projects have up to a 60% failure rate. In other words, when you launch a CRM project, the chances are that it will end in failure! After a recent webcast discussion of CRM failure, we were asked to engage with a company who had started off strong, but after a few years, they were struggling. The issues they were experiencing were typical of many other companies that we work with.  See if these symptoms sound familiar to you...

 

Sure Way to a CRM Fail: "If We Build CRM [Right], They Will Come”

After working with hundreds of companies and investing hundreds of hours into CRM success and failure research, there is one thing we have never heard from organizations that have successfully implemented CRM: “Our CRM was such a good tool for our sales team, that they want to use it.”

In other words, CRM is not going to be your Field of Dreams.  If you build it, they won’t come – no matter how good it is.

4 CRM Support Lessons from a Wine Maker

Wine.  I love it.  And I love visiting wineries whenever I can.  Wine and wine making are such rich sources of history, have an element of the artistic, and just feel closer to the basic and raw elements of the earth.  Like farming, there are a lot of simple lessons in wine making that apply to everything else in life.

But the lessons learned when my wife and I visited a wine maker on a recent trip still came as a surprise – I wasn’t expecting to see the connection between making wine, and improving customer relationship management (CRM) projects with solutions such as Microsoft Dynamics CRM and Salesforce.com.

Installing Microsoft OneNote 2013 On Your Mac Or PC

 

When it comes to effectively taking notes, OneNote leaves Word in the dust. Don’t get me wrong, Microsoft Word is an excellent program and is very useful for specific tasks, but note-taking isn’t one of them. OneNote allows users to take notes the way that works best for them. In this blog entry, I will walk you through the installation process for your computer, step-by-step.

9 Tips to Re-Engage your CRM Use

Is it a fair statement to say that we all have had a poor experience using CRM? That we either wanted our old methods back or short cuts in this new application called CRM? There are many reasons for user not liking and embracing CRM deployments; however let's address instead how to re-engage to increase adoption of CRM in your organization.  

End of Mainstream Support for CRM 4: what does it really mean?

Why should you care that the mainstream support phase is ending for Dynamics CRM 4.0 in April 2013? Read this article to understand what this really means for your deployment of CRM 4.0 on-premise, and how you can decide when it's time to upgrade to Dynamics CRM 2011.