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Posts Tagged 'Marketing'

We are pleased to present below all posts tagged with 'Marketing'. If you still can't find what you are looking for, try using the search box.

How to Tell if Your Users Hate Your Intranet

Are you considering an intranet project? Or do you have an intranet that no one wants to use? Creating an intranet that your team loves to use doesn't require a PhD, but it does take some time and patience. This article include 3 simple secrets for intranet success.

What’s New in Microsoft Social Engagement (Update 1.4)

social media marketersIf there’s one thing Microsoft has been doing consistently, it’s rolling out updates to fast-improving Social Engagement. The latest iteration has managed to address several ongoing complaints about the platform's previous limitations, including: Custom Tags, Source Options, and Private Message options. Read on for the run down!

Marketing in Dynamics CRM – What works out of the box?

So, you’ve invested in Microsoft Dynamics CRM and you’re itching to pull the trigger on a marketing add-in. Great! But that’s not what we're going to discuss in this blog. Rather, let's take things back to basics and talk about what your marketing team can do from day one, using CRM without any add-ins or even custom configurations.

 

Marketing Automation: 5 Things You Need To Know


46209014_mMarketing Technology is a vast landscape, full of platforms, processes, and the vendors who want to sell them to you. This article sheds a little light on Marketing Automation Platforms (MAPs) and equips you with the questions you’ll want to ask potential partners/vendors before making any buying or upgrading decisions. 

7 Must Have Technologies for Every Digital Marketer

Most CMOs feel like they’re running their own IT department.  When you look at the amount of technology that it takes to run an effective marketing department, it’s overwhelming. Read on for an overview of every marketing-related acronym we could think to compile - MAPs, CRM, CMS, SMM, SPICE, and then some!

Digital marketing technology solutions list MAP marketing automation CRM customer relationship management content management social marketing enterprise social business intelligence integration

Content Marketing Using Microsoft Dynamics CRM

Screenshot of Microsoft CRM Marketing Content Management

Content Marketing is so much more than just writing blogs. Marketing leaders must consider customer journey, personas, social, curated content, premium content, SEO, and editorial calendars (to name a few). Did you know that Microsoft Dynamics CRM has a built-in tool for content creation and management? Read on for information, suggestions, and capabilities.

Why Digital Transformation Is The Next Great Struggle

The Digital Transformation is coming - is your organization ready? According to recent studies, there are 5 key areas to prioritize for a successful digital workplace. But - spoiler alert - digital is not all about technology. Read on to learn about how better understanding people - and failure - will truly lead to digital success.

Why Digital Transformation Is The Next Great Struggle

The Digital Transformation is coming - is your organization ready? According to recent studies, there are 5 key areas to prioritize for a successful digital workplace. But - spoiler alert - digital is not all about technology. Read on to learn about how better understanding people - and failure - will truly lead to digital success.

What’s Missing in Microsoft Social Engagement?

 

Microsoft Social Engagement

Despite the many great features and functionalities of Social Engagement, there are still several areas where this up-and-coming tool falls short.  So, instead of talking about the great things Social Engagement has to offer, like we typically discuss, today we are going to spend time on the less popular topic of what Microsoft Social Engagement doesn’t have. 

What’s New in Microsoft Social Engagement and Why It Matters to Marketing (2016 Update 1)

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Whether your company is B2B or B2C, social media is gaining an increasing amount of relevance in today’s marketing world.  And this is where Microsoft Social Engagement comes in. Read on to learn about the best new features and functionalities Microsoft just rolled out in the November update to Social Engagement and how they could benefit your company

New to Microsoft Dynamics CRM? Have No Fear

If you're like me, walking into the wide world of CRM can make the word "intimidating " look like an understatement. Whether you just need to know enough about CRM to get by, or you are about to dive in to discovering all that CRM has to offer, take a look at the resources and articles below to start navigating the waters of Dynamics CRM.

Getting the Website URL When Importing Leads Into CRM

Extract Website URL from Email Address using Excel for Microsoft CRM Salesforce ImportEver received a trade show list after an event that has email address but doesn’t have website, with a request to import it into your CRM solution? You know those website URLs are locked up inside of the email addresses, but you need to get them imported in a hurry, so you just import it without concern for the website. The problem is that the website can contain critical information. This article explains how to use an Excel formula to quickly pull the website URL out of an email address before importing into your CRM solution.

Marketing Automation: Questions To Consider When Selecting A Solution

I recently ran across a staggering statistic: less than 10% of businesses are using a marketing automation solution.

How can this be? What are businesses using to not only create and send email templates to their marketing lists, but also tie in nurture marketing, web forms, landing pages, web tracking, social sharing, campaign management, and more? It’s time to address what to look for during solution selection.

Defining Failure? Stop Blaming Technology

AKTweet There is a big issue in business these days – blaming technology for people problems.Though it’s true that technology can be fickle and frustrating and even I have often restrained myself from sending my laptop sailing out the window, well…it’s a computer. Can we all just agree, collectively, to assert our human brain’s superiority and stop blaming technology? Here are a few ways to start bringing people back into the mix.

Are you worth the effort?

Companies continue to spend countless hours focusing on how to better articulate their value proposition, in order to increase both the volume and velocity of sales. There is potential for greater impact by focusing some of that time on an often neglected piece of the sales puzzle. Have you considered how hard you are to work with?

From CRM 2011 to CRM 2015: Sales, Service and Marketing

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This is the fourth in a series of articles discussing the CRM upgrades available to organizations who are on CRM 2011, and are considering the leap to 2015.  This entry takes a look at the new functionality specific to the sales, service (aka customer care, inside sales, customer support) and marketing.  All three of these functional areas received upgrades in both CRM 2013 and again in CRM 2015.  That's a lot to cover - let's dive in!

2014 C5 Insight Best Of Blog Round Up

Everywhere you look on the internet these days, you see Best of 2014 lists. And rightfully so – as we prepare to embark on 2015, it’s natural to gaze back across our most recent journey around the sun. In the spirit of helping you navigate through the more than 80 blogs we published in 2014, we’ve compiled a quick round-up of some of our most helpful and popular entries.

Building a Targeted Marketing Strategy: 8 Components of a Successful Campaign


14652330_sFor this blog entry, let’s take a look at ways to build a Targeted Marketing Strategy, and exactly what that means. The end goal here is to penetrate a specific sector of the marketplace, establishing dominance in a particular offering, making your brand synonymous with fixing a customer’s pain. Now, let’s get going on building a strategy around your new favorite marketing concept.

Micro Mentoring – Can you really afford NOT to take the time?

Mentoring is one of those things that seems to make tons of sense to people but rarely if ever gets done. The days of new employees being given a formal mentor and six weeks to six months of “ramp up time” appear to be long gone for most companies, regardless of their size or industry.

Miss Manners for Marketing: 5 Basic Marketing Etiquette Tips

Marketing is a conversation, a relationship, not a one-sided battle to see who can yell the loudest.  I’d rather have 100 readers devour every morsel of content over 1,000,000 recipients who ignore - or worse - delete it.  This blog entry discusses five basic marketing etiquette tips. 

Building Better Bridges Part 2: Five Best Practices to Align Sales and Marketing


10133444_sToday’s Marketing Executive should serve as a bridge builder, thriving in the intersection of technology and adoption. In this blog, we’ll look at five best practices to help Sales and Marketing close the interdepartmental divide.

Building Better Bridges Part 1: The CMO


When “I’m a Marketing Executive” earns a “yes, but what do you DO?” response, the standard reply is “lead generation”.  But more and more, Marketing can be the bridge.  Earning instead of costing.  Filling the pipeline with quality over quantity. Cutting through the noise, not just increasing the volume.

Stay tuned to the C5 Insight Blog for Building Better Bridges, a series to shed light on how we can all work together better to accomplish these objectives.

Lead Scoring – Other Ways to Use Scoring – Part 4 of 4

Using predictive analytics and scoring for more than lead scoring. SharePoint. Dynamics CRM. Salesforce.

Used properly, scoring is a way not only to optimize your organization’s budget, but also to serve your customers, prospects and employees by trying to respond to them in the most relevant manner possible.  Think of scoring as a way to simulate an individual prioritization process across thousands – or even hundreds of millions – of people, all at once.

Microsoft Convergence 2014: Humanize the Enterprise

Members of our team recently had the pleasure of attending Microsoft Convergence, a premier conference for the Microsoft Dynamics community. What really struck me about the conference is that, for a gathering of people seeking more powerful ways to use technology, the common theme always lead back to people, and to building better relationships.

Microsoft Convergence 2014: Humanize the Enterprise

Members of our team recently had the pleasure of attending Microsoft Convergence, a premier conference for the Microsoft Dynamics community. What really struck me about the conference is that, for a gathering of people seeking more powerful ways to use technology, the common theme always lead back to people, and to building better relationships.

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Blog Topics

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CPR for CRM Study

The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.

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SharePoint Readiness Assessment

This 60-second assessment is designed to evaluate your organization's collaboration readiness.

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CRM Self Assessment

Learn how you rank compared to organizations typically in years 1 to 5 of implementation - and which areas to focus on to improve.

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SharePoint Feedback Solution

This is a sandbox solution which can be activated per site collection to allow you to easily collect feedback from users into a custom Feedback list.

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SharePoint Upgrade Checklist

Whether you are upgrading to SharePoint Online, 2010, 2013 or the latest 2016, this checklist contains everything you need to know for a successful transition.