Employee Engagement - It's NOT an Initiative, it's a Culture

Employee engagement – it’s just one of the latest buzz words floating around. But what does it really mean? I can tell you that it’s not just performance plans, timely feedback and evaluations. We need to stop being so focused on the employee’s productivity and start focusing on their experience in the workplace. If an employee is having a good experience, it stands to reason that this will allow them to be more productive and engaged. So how do we do that? Let’s take a look at five principles to get us there…

1 Totally Unexpected Tip to Improve Sales Team Performance

“Ever since I started having my team re-key data before sales meetings, sales performance has improved” … said no Sales Manager ever.

Read on for the cardinal sin of the sales process when using a CRM solution and ideas you can implement TODAY to make a lasting impact on the way your team manages their pipeline and closes sales.

Are you worth the effort?

Companies continue to spend countless hours focusing on how to better articulate their value proposition, in order to increase both the volume and velocity of sales. There is potential for greater impact by focusing some of that time on an often neglected piece of the sales puzzle. Have you considered how hard you are to work with?

Are you creating value, or just worried about ROI?

Warren Buffet once said that “Price is what you pay. Value is what you get.”  In our daily work, we talk a lot about value. However, the truth is, a lot of organizations spend a lot of time, effort, and money trying to measure ROI – the precise financial impact of an initiative - without first understanding the value to the business. This blog entry breaks down how to generate both organic ROI and real business value.

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part Two

A successful loyalty program not only allows companies to reward their customers but also enriches the business with valuable customer data and feedback. In this entry, we will review the three important program components: operations, platform selection, and vendor selection. 

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part Two

A successful loyalty program not only allows companies to reward their customers but also enriches the business with valuable customer data and feedback. In this entry, we will review the three important program components: operations, platform selection, and vendor selection. 

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part Two

A successful loyalty program not only allows companies to reward their customers but also enriches the business with valuable customer data and feedback. In this entry, we will review the three important program components: operations, platform selection, and vendor selection. 

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part One

 
Finding the right mix of requirements for a customer to participate in a loyalty program versus the reward payout to help grow that existing customer base and bring on new customers is the “secret sauce” of loyalty. In a pair of blogs, we will discuss some of the benefits of a loyalty program, and five important areas of consideration when planning a launch - program structure, operations, platform selection, and vendor selection. In part one of two we will look at benefits and program structure.

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part One

 
Finding the right mix of requirements for a customer to participate in a loyalty program versus the reward payout to help grow that existing customer base and bring on new customers is the “secret sauce” of loyalty. In a pair of blogs, we will discuss some of the benefits of a loyalty program, and five important areas of consideration when planning a launch - program structure, operations, platform selection, and vendor selection. In part one of two we will look at benefits and program structure.

Thinking About Launching a Loyalty Program? Consider These Five Components Before Making a Decision! Part One

 
Finding the right mix of requirements for a customer to participate in a loyalty program versus the reward payout to help grow that existing customer base and bring on new customers is the “secret sauce” of loyalty. In a pair of blogs, we will discuss some of the benefits of a loyalty program, and five important areas of consideration when planning a launch - program structure, operations, platform selection, and vendor selection. In part one of two we will look at benefits and program structure.

Insert A Little LUCK Into Your Channel Strategy To Optimize Your Partnership

In order for a channel strategy to be successful, the investment does not end with implementation. It takes a lot of hard work and a little LUCK along the way.

Building Better Bridges Part 2: Five Best Practices to Align Sales and Marketing

Today’s Marketing Executive should serve as a bridge builder, thriving in the intersection of technology and adoption. In this blog, we’ll look at five best practices to help Sales and Marketing close the interdepartmental divide.

Project Lifecycle Management

Just as no two clients are the same, no two projects are the same. Thus the characteristics of the solution, the team, the timeline and whether or not it is an initial implementation or an enhancement should be weighed before selecting a project management methodology. 
This blog will explore the basic functions of: Six Sigma, Waterfall, and Agile approaches.  

Five Ways NOT to Prioritize Initiatives for your Organization and Yourself!

Even with the expansive good information out there, companies do the darnedest things when choosing from initiatives that are vying for constrained resources. Surely your organization has never done any of the things outlined here...

Five Tips For A More Memorable Marketing Strategy

Your work is too important to be just a daydream. Map it out. Be accountable. Refer back, make edits, and keep climbing. This isn’t a race, but a really fun ride and you’d best be prepared.

How to Pick the Right Technology Consulting Firm for Your Organization

With so many technology consulting firms to choose from, it is often difficult for decision-makers to sort through the options and offerings and determine the best partner for their organization. Over the past 15 years in the IT industry and business applications realm, I've noticed some key traits that set top consulting firms apart. I hope my insights will help you make the right decision for your organization.