I didn’t always understand that expression. But I do now.
Because I’ve come to realize that in life and in work, we commonly make less
than optimal decisions based on the hammer/nail paradigm. It’s a matter of
perspective, a perspective formed by numerous factors such as our upbringing,
environment, education, religion…and the list goes on. We tend to put forward
solutions that our backgrounds suggest to us. It’s not programmed in our DNA.
It’s learned. And as such, it can be unlearned.
In both interpersonal and business relationships, it pays to
pause and think about what hammers the other people might be carrying. Because
this will help you understand what they might be seeing as nails. And by the
way, it’s also helpful to understand what hammers you’re carrying around with
The image was shown to a group of MBA students at the
University of Chicago. Half of the group saw a stylish young woman and the
other half saw a sad, old crone. It turns out that the half who saw a young
woman had been told that they were going to see a young woman and they were
going to be asked to think about where this woman might be going tonight. The
other half were told that they were going to see an image of old woman and they
would be asked to tell a story about her based on the image. Both sides fiercely held on to their views
and found it difficult to see the image differently.
One example would be that if you’re a programmer, coding is
your hammer. So if there’s an issue with your company’s software, the solution
you put forward will often require writing new code. But if your company’s CIO
is charged with moving the company’s software to the cloud as part of its
digital transformation, the CIO might see the same issue as an opportunity to
make that transition. The CIO’s hammer is completely different than the
programmer’s. Again, it’s all a matter of perspective and having the ability to
see different paths for resolving business issues.
Being open to different solutions
can be hard, but it’s what we make a point of doing here at C5 Insight. We try to leave our hammers
at home and approach each client with a clean slate. Will an intranet
solution be the right choice or does this client also need to integrate CRM
into the mix? We know the statistics, which indicate that 3 out of 5 Intranet,
CRM & Digital Workplace Projects fail. But we also know that success or
failure generally has little to do with technology choices and everything to do
with people and adoption.
C5 Insight has earned local, regional, and national
recognition for outstanding customer service, industry expertise, and employee
satisfaction and growth. Contact
us today for more information. Give us a ring at 704-895-2500 or use our contact form to reach out.
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