Take a look at the definition of transformation in the Merriam-Webster dictionary and I think you’ll be quite surprised. I was! The main definition was what you might expect: “an act, process, or instance of transforming or being transformed.”

Caterpillar > Butterfly

That definition ties in well with, let’s say, the transformation of a caterpillar into a butterfly, which we wrote about in this recent blog post.

Water > Steam

It could also be applicable to the transformation of water into steam. Sam Parker, in his best-selling author of 212° the extra degree, begins with this premise: "At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train. Just one extra degree makes all the difference."

Analog > Digital

Digital transformation, in its narrowest sense, is simply the conversion from analog to digital. One example would be the conversion of an analog signal into a digital signal.

Egg > Chicken or Chicken > Egg


Which came first, the chicken or the egg? It’s an oft-cited conundrum, with no clear answer except to say that you can’t have one without the other!

On-Premise > Cloud

In the software world, digital transformation can be seen as the move from on-premise to cloud-based systems. One example would be moving from an on-premise Microsoft Dynamics CRM solution to Microsoft Dynamics 365 CRM, which offers a native cloud CRM solution with significantly more functionality.

While the additional functionality in Microsoft Dynamics 365 CRM is great, that’s not the only advantage. It’s transformative. It’s a critical element of and driving force for your business and digital transformation.

Business Transformation > Digital Transformation or Digital Transformation > Business Transformation

Can there be a butterfly without a caterpillar? Steam without water? A chicken without an egg? And which comes first, business transformation or digital transformation? I would suggest once again that you can’t have one without the other. They simply go hand in hand.

Some business leaders might see the business transformation as the driver for their digital transformation. Others might see the digital transformation as the driver behind their business transformation. Neither transformation would be complete without moving their Customer Relationship Management system to the cloud, which is where it belongs in a digital world. And that means upgrading to Microsoft Dynamics 365 CRM.

Are You Ready for Transformation?

Ready to upgrade to Microsoft Dynamics 365 CRM? Contact C5 Insight to learn more about the role we can play in your digital journey.