Every time I read the news, it seems there is another organization rocked by scandal. And, like Mark Cuban, it is often a leader who may otherwise be ethical, but who is out of touch with what is really going on inside of their organization.
One thing is clear: the pace of business is increasing, putting pressure on everyone in organizations. And the pressure is creating a divide between business leaders and their teams. Organizations like Samsung, Wells Fargo, Volkswagon, Kobe Steel and now the Dallas Mavericks have all had some leaders who were well intentioned, but who were out of touch with their teams. And the results were devastating.
Intranets are the centralized communications tool for the hyper-fast paced competitive workplaces of this century. Here are ways that they might have minimized these scandals.
Most organizations already use SharePoint or some other intranet solution. But they tend to limit use to just sharing documents or, occasionally, for executives to share news in a traditional top-down style. That approach only broadens the gap between leaders and employees.
Here are some ways that businesses are using their intranets to find scandals before they are ever brought into the public eye:
Using the above tools won’t eliminate scandals – but it will identify them much earlier. Once an issue is identified, your intranet can then become a part of the answer. Use it to share a plan with your team that helps you to handle the situation well, and turn the ship quickly. In many of the scandals I shared earlier, companies didn’t move quickly enough and the mixed messages the public received only deepened the scandal.
When you broadcast a plan, close the loop by continuing to listen. Inviting dialog not only helps to heal what has been broken, it also sends a cultural message that your organization will be one that respects its people – employees and customers.
How can an organization take the lessons of these scandals and put them into action? No matter where you are, 3 steps apply.
If you are in a fast-paced, large, or geographically distributed workforce situation, your organization is more at risk of a scandal than most. Use your intranet to create a better workplace, and mitigate the risk of scandal.
Want help (re)starting your intranet, getting adoption or leading your leaders? Contact C5 Insight to talk about your intranet challenges.
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