34832675_sMarketing tools seem to be a dime a dozen these days.  In the wide world of marketing, countless ways of managing your marketing efforts can be found, and it can be extremely hard to navigate through what each one can do and how it can help you as a marketer.  So today, we are going to take a look at Microsoft Dynamics Marketing and the tools it offers to the busy marketer of today.  We’re going to hone in on what we perceive as the 5 most important basics to MDM, and what you need to know to make an informed decision on if this tool would add value to your organization.

1. Email Templates

Like many Marketing Automation Platform (MAP), Dynamics Marketing has a functioning capability to create and implement email templates.  These templates can be built with differing layouts, customizations, and purposes. Additionally, these templates can be directly linked into a campaign that you are running.  This functionality allows you to quickly build the templates you need for your campaigns and also reuse or tweak them as needed for other endeavors.

2. Analytics

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From taking a quick look around Microsoft Dynamics Marketing, it is immediately clear that Microsoft has taken great strides to allow you as many different ways to analyze the results of your marketing efforts as possible.  With customizable dashboards, you have the option to measure lead performance, campaign effectiveness, email deliverability, social activity, and go even deeper into analytics through linking with Power BI. 

3. Campaign/Event Management

This piece of MDM is arguably the biggest, most important facet of Dynamics Marketing.  Through piecing together tiles with different functions (such as Emails, Landing Pages, Webinars, Events, Triggers, and many more), you can quickly and easily link your campaign activities together and monitor them in one place.  With the ability to drag and drop campaign activities, creating a cohesive campaign is easier than ever.

4. Integration

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The most notable integration piece of Microsoft Dynamics Marketing is its ease in linking with Power BI.  Through this link, marketers are able to gain powerful analytics into almost any and every insight that you can think of.  Additionally, Dynamics Marketing can integrate seamlessly with Dynamics CRM and Social Engagement to allow access to records and social insights without any export/import hassle.  Dynamics Marketing can also link with external applications, such as Eventbrite, for additional Event Management assistance.

5. Landing Pages

An important piece of running certain campaigns is having a landing page to nudge your target audience.  Whether it’s a social media campaign, email blast, live event, etc. landing pages serve as a vital role in gathering information from prospects, registering them for events, etc.  Microsoft Dynamics Marketing offers a quick and simple way to build effective landing pages through an easy editor that also allows customization on the information you gather and the order you gather it in. 

Need More Help?

46462619_sThere is so much that Microsoft Dynamics has to offer with its out-of-the-box marketing tools. If you’re interested in learning more about what marketing tools Microsoft Dynamics CRM, Dynamics Marketing, ClickDimensions, and Social Engagement can do, join this webinar on 4/28 for a taste of what each of these tools has to offer!