In today's world it's a blend of content creation and communications, lead generation and public relations. To be successful, the necessary skill set is equal parts imagination and analytical interpretation. Marketing Gurus, Ninjas and Mavens know all too well the challenges of balancing the requests of Sales with the priorities assigned by the CEO, of the realities handed down by the CFO and the limitations addressed through the CIO. We will discuss some of these relationships in subsequent posts in this series.
The first thing that came to mind as I started to develop Building Better Bridges was a rather popular meme that made the rounds on Social Media in recent years. The meme perfectly depicts perception vs. realty, ultimately ending on what the person in question really does. But for the purpose of continued professional growth, perhaps it’s important to evaluate not what you really do but instead what your position and/or department needs to do. I give you: The Marketing Executive.
When “I’m a Marketing Executive” earns a “yes, but what do you DO?” response, the standard reply is “lead generation”. But more and more, Marketing can be the bridge. Earning instead of costing. Filling the pipeline with quality over quantity. Leading adoption and managing projects. Cutting through the noise, not just increasing the volume.
Stay tuned to the C5 Insight Blog for Building Better Bridges, a series to shed light on how we can all work together better to accomplish these objectives. Have a story that might help others? I welcome the chance to share it (with credit to you and your company, of course) – just send me an email.
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