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Posts Tagged 'Email Marketing'

We are pleased to present below all posts tagged with 'Email Marketing'. If you still can't find what you are looking for, try using the search box.

Marketing Automation: 5 Things You Need To Know


46209014_mMarketing Technology is a vast landscape, full of platforms, processes, and the vendors who want to sell them to you. This article sheds a little light on Marketing Automation Platforms (MAPs) and equips you with the questions you’ll want to ask potential partners/vendors before making any buying or upgrading decisions. 

Marketing Automation: Questions To Consider When Selecting A Solution

I recently ran across a staggering statistic: less than 10% of businesses are using a marketing automation solution.

How can this be? What are businesses using to not only create and send email templates to their marketing lists, but also tie in nurture marketing, web forms, landing pages, web tracking, social sharing, campaign management, and more? It’s time to address what to look for during solution selection.

Defining Failure? Stop Blaming Technology

AKTweet There is a big issue in business these days – blaming technology for people problems.Though it’s true that technology can be fickle and frustrating and even I have often restrained myself from sending my laptop sailing out the window, well…it’s a computer. Can we all just agree, collectively, to assert our human brain’s superiority and stop blaming technology? Here are a few ways to start bringing people back into the mix.

From CRM 2011 to CRM 2015: Sales, Service and Marketing

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This is the fourth in a series of articles discussing the CRM upgrades available to organizations who are on CRM 2011, and are considering the leap to 2015.  This entry takes a look at the new functionality specific to the sales, service (aka customer care, inside sales, customer support) and marketing.  All three of these functional areas received upgrades in both CRM 2013 and again in CRM 2015.  That's a lot to cover - let's dive in!

Miss Manners for Marketing: 5 Basic Marketing Etiquette Tips

Marketing is a conversation, a relationship, not a one-sided battle to see who can yell the loudest.  I’d rather have 100 readers devour every morsel of content over 1,000,000 recipients who ignore - or worse - delete it.  This blog entry discusses five basic marketing etiquette tips. 

Miss Manners for Marketing: 5 Basic Marketing Etiquette Tips

Marketing is a conversation, a relationship, not a one-sided battle to see who can yell the loudest.  I’d rather have 100 readers devour every morsel of content over 1,000,000 recipients who ignore - or worse - delete it.  This blog entry discusses five basic marketing etiquette tips. 

Lead Scoring – Convert Hot Leads to Customers – Part 1 of 4

CRM Lead Scoring, Dynamics, Salesforce You may already know that about 80% of the leads that your organization invests thousands of dollars to generate are never worked by your sales team.  But do you know why?  It’s because 98% of the leads you generate … stink.

And your sales team has no way of knowing which 2% of the leads are worth following up.  So it’s easier for them to work on the deals that are already in the pipeline and work with their networking contacts to generate referrals that are almost always more qualified than those danged marketing leads.

So how do you help your sales team find the gold nuggets buried in that mountain of leads?

How To Create Marketing Email Templates That Connect To Outlook: Part 2

As we discussed in a recent entry titled 20 CRM Adoption Options, organizations continue to struggle with adoption. By tying necessary tasks to a functional and dynamic platform, end users won't just have the option to utilize - they'll want to. 

How To Create Marketing Email Templates That Connect To Outlook: Part 1

This entry will discuss how to create marketing email templates in Microsoft Dynamics CRM that we can connect to Outlook, saving your friends in Sales a boatload of time while ensuring brand standards and copy consistency guidelines are met.

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CPR for CRM Study

The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.

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SharePoint Readiness Assessment

This 60-second assessment is designed to evaluate your organization's collaboration readiness.

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CRM Self Assessment

Learn how you rank compared to organizations typically in years 1 to 5 of implementation - and which areas to focus on to improve.

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SharePoint Feedback Solution

This is a sandbox solution which can be activated per site collection to allow you to easily collect feedback from users into a custom Feedback list.

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SharePoint Upgrade Checklist

Whether you are upgrading to SharePoint Online, 2010, 2013 or the latest 2016, this checklist contains everything you need to know for a successful transition.