Content Marketing Using Microsoft Dynamics CRM

Content Marketing is so much more than just writing blogs. Marketing leaders must consider customer journey, personas, social, curated content, premium content, SEO, and editorial calendars (to name a few). Did you know that Microsoft Dynamics CRM has a built-in tool for content creation and management? Read on for information, suggestions, and capabilities.

Marketing Automation: Questions To Consider When Selecting A Solution

I recently ran across a staggering statistic: less than 10% of businesses are using a marketing automation solution.

How can this be? What are businesses using to not only create and send email templates to their marketing lists, but also tie in nurture marketing, web forms, landing pages, web tracking, social sharing, campaign management, and more? It’s time to address what to look for during solution selection.

Defining Failure? Stop Blaming Technology

There is a big issue in business these days – blaming technology for people problems.Though it’s true that technology can be fickle and frustrating and even I have often restrained myself from sending my laptop sailing out the window, well…it’s a computer. Can we all just agree, collectively, to assert our human brain’s superiority and stop blaming technology? Here are a few ways to start bringing people back into the mix.

2014 C5 Insight Best Of Blog Round Up

Everywhere you look on the internet these days, you see Best of 2014 lists. And rightfully so – as we prepare to embark on 2015, it’s natural to gaze back across our most recent journey around the sun. In the spirit of helping you navigate through the more than 80 blogs we published in 2014, we’ve compiled a quick round-up of some of our most helpful and popular entries.

Building a Targeted Marketing Strategy: 8 Components of a Successful Campaign

For this blog entry, let’s take a look at ways to build a Targeted Marketing Strategy, and exactly what that means. The end goal here is to penetrate a specific sector of the marketplace, establishing dominance in a particular offering, making your brand synonymous with fixing a customer’s pain. Now, let’s get going on building a strategy around your new favorite marketing concept.