Why You Need Ongoing CRM User Support

Do you have a standardized system for supporting users after your CRM goes live? If not, you need one. Let's discuss why and how you can get started.

Characteristics of a Failing CRM Project

According to our CPR for CRM study, which is also confirmed by Merkle Group Inc.’s 2013 study, CRM projects have up to a 60% failure rate. In other words, when you launch a CRM project, the chances are that it will end in failure! After a recent webcast discussion of CRM failure, we were asked to engage with a company who had started off strong, but after a few years, they were struggling. The issues they were experiencing were typical of many other companies that we work with.  See if these symptoms sound familiar to you...

 

Defining Failure? Stop Blaming Technology

There is a big issue in business these days – blaming technology for people problems.Though it’s true that technology can be fickle and frustrating and even I have often restrained myself from sending my laptop sailing out the window, well…it’s a computer. Can we all just agree, collectively, to assert our human brain’s superiority and stop blaming technology? Here are a few ways to start bringing people back into the mix.

Beware of the Phantom Web Resources in your CRM system

Have you ever wondered where some of those "missing components" come from when adding an entity to a solution? Check out the rest of this blog for some insight into this common predicament.

The Salesforce and Microsoft Partnership – Part 2 – What it means to the companies and to the market

After the article we published yesterday, a number of people have asked what the Microsoft/Salesforce global partnership announcement might mean for Salesforce and Microsoft as companies (rather than as CRM products).  Financial details of the deal were undisclosed, so we can only speculate.  Here are a few quick thoughts for discussion:

The Salesforce and Microsoft Partnership: What It Means To You

On May 29, 2014, Satya Nadella (CEO of Microsoft) and Marc Benioff (CEO of Salesforce.com) announced a global strategic partnership between the two firms.

As one of the very few organizations certified on both platforms and providing in depth books and digital training on both platforms, C5 Insight is uniquely qualified to comment on this announcement and what it might mean for the customers of both products.  So what has the scuttlebutt been around our office and among our clients on the topic?