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We are pleased to present below all posts tagged with 'CRM Leadership'. If you still can't find what you are looking for, try using the search box.
According to this article in Harvard Business Review, between 18% to 90% of CRM projects fail! The most telling metric: nearly 90% of executives report that the CRM system is not helping their business to grow. What can c-level executives do to make their project a success?
In a recent presentation from a Global Sales Manager of a manufacturing company, he stated that, "I learned that CRM is really about people, and CRM is really about leadership." In this article, we summarize the lessons learned by this leader, and how other Sales Managers can learn from his experience. How do your organization's leaders stand with a CRM solution?
After working with hundreds of companies and investing hundreds of hours into CRM success and failure research, there is one thing we have never heard from organizations that have successfully implemented CRM: “Our CRM was such a good tool for our sales team, that they want to use it.”
In other words, CRM is not going to be your Field of Dreams. If you build it, they won’t come – no matter how good it is.
The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.
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